Experience less shedding and build stronger, fuller hair in just 12 weeks.
88% observed stronger, more resilient hair
91% improved overall hair health
Enhances natural volume & visible fullness
Disclamer
**Based on a 12-week clinical and consumer perception study of the Feel Confident Thickening Shampoo and Conditioner.
What is it
Your first step to fuller hair. Increase volume and promote thicker-looking, more resilient hair with each lightweight cleanse. Powered by ROOTDefense™, our proprietary blend of botanicals and clinically supported ingredients, this sulfate-free, non-stripping shampoo gently cleanses and strengthens strands while supporting scalp hydration, creating improved conditions for scalp health.
Ideal for
This shampoo is Ideal for anyone looking to enhance visible volume, strengthen strands, and support scalp health.
How to use
Apply 1 to 2 pumps to wet hair, lather, rinse and follow with our Thickening Conditioner to fortify. For best results, use as part of the Feel Confident® Hair System.
Not to be used as a replacement for medical hair growth therapy
As always
Leaping Bunny Certified
100% vegan
Paraben-free
Sulfate-free
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ROOTDefense® Signature Blend
The latest innovation in hair growth is here. Introducing our proprietary ROOTDefense®, Signature Blend of four science-backed ingredients—saw palmetto, pumpkin seed oil, curcumin, and caffeine— proven to reduce hair loss, support hair growth, and boost scalp circulation.
Saw Palmetto
anti-oxidant-rich supports scalp circulation and strengthens hair follicles while reducing DHT—a potent hormone that leads to hair loss.
Pumpkin Seed Oil
is a highly effective, nutrient-rich oil known for nourishing the scalp, thickening hair follicles, and blocking DHT.
Curcumin
is an anti-inflammatory ingredient long trusted for protecting hair follicles, reducing hair loss, and creating a healthier scalp environment.
Caffeine
helps extend hair’s growth phase by fortifying hair follicles, stimulating the scalp, and combating hair loss.
See What Consistency Looks Like
" Thank you so much for your shampoo and conditioner. I've been on medical therapy for 6 years for my hair loss. I've seen great results but still dealt with oily days. I had to wash my hair daily. Your shampoo makes my hair feel cleaner than it's ever been. "
Drew
✔️ Verified Feel Confident® Customer
" I've always had thin hair along my temples and I can finally say I don't have bald spots anymore!! I've been using the full Feel Confident® Hair System for about three months now and absolutely can see a difference. My hair is actually growing, feels softer and thicker. "
Bethany
✔️ Verified Feel Confident® Customer
" This shampoo has completely removed the scalp itchiness with the added benefit of making my hair appear fuller and incredibly soft. The smell is great as well because I dislike overly perfumed products. "
Antoinette
✔️ Verified Feel Confident® Customer
" Really nice shampoo! Pleasant scent and lathers nicely. Scalp feels clean afterwards, and I do think it thickened my hair a bit. "
Chris
✔️ Verified Feel Confident® Customer
" After using the shampoo and conditioner together for about 12 weeks, my hair looked fuller and thicker. I also noticed less shedding when I washed it, and my hair had noticeably more volume. "
Anonymous
✔️ Verified Feel Confident® Customer
" Ialmost considered going bald before I found your products! I have noticed much improvement after combining medical therapy with your Feel Fuller Duo. "
Anthony
✔️ Verified Feel Confident® Customer
CLINICAL TESTING
Results you can see, confidence you can feel
91% of participants reported noticeably fuller, healthier-looking hair and less visible hair breakage.
88% of participants reported less visible fallout and enjoyed the soothing, gender-neutral scent.
There was a statistically significant increase of hair thickness
There was a statistically significant reduction of the fallen hair number
**Based on a 12-week study of the Feel Confident Thickening Shampoo and Thickening Conditioner. Measurements included instrumental testing and consumer self-assessments.
Supports scalp health and helps hair look thicker with consistent use
Temporary cosmetic effects
MEET THE FOUNDER
Dr. Gary Linkov
Dr. Gary Linkov, a premier hair restoration specialist and plastic surgeon, is the foremost expert in scalp and hair health. When it comes to hair thinning and loss, he’s seen and heard it all, and he’s on a mission to demystify an industry that often profits from insecurities and misinformation.
Driven by his own experience, Dr. Linkov is a passionate ambassador for alopecia areata, an autoimmune form of hair loss. He openly discusses the many different forms of hair loss and their real causes and has amassed over a million followers on his YouTube channel, where he offers transparency and education about hair health. Whether tackling dangerous hair growth myths, providing science-informed advice or developing best-in-class haircare, Dr. Linkov has become a trusted voice for credible guidance that impacts how people show up in the world.
88% observed stronger, more resilient hair
91% improved overall hair health
Enhances natural volume & visible fullness
Pairs Well With
What People Say
Customer Reviews
Overall rating: 4.7 / 5 from 127 reviews.
Too soon to know if this shampoo is actually doing anything as far as growing hair, but it makes the hair I have feel so much better and thicker than it actually really is. Thank you!
Carol S.5/5Verified
Hair has gotten thicker and fuller since using this shampoo. It's an excellent product!
Michael M.5/5Verified
Super happy with this shampoo and conditioner. Although it took almost 4 weeks to arrive, I immediately liked it upon use. My hair felt super nice and clean with a smooth finish. I am 63 and any frizzles I had from older hair did indeed disappear.
Brenda H.5/5Verified
Great shampoo and has a nice smell that isn’t overwhelming. My second bottle now. I’ll be ordering the duo next with conditioner to see better results.
Nick K.5/5Verified
4.5 months of using shampoo post hair procedure.
Jon S.5/5Verified
I got a free sample size in the mail just by requesting one! It smells wonderful (with some orange notes). A little goes a long way, even with my long fine hair. After my hair dries, there is volume around the roots which is hard to get because my hair is waist-length! I began using Minoxidil five weeks ago and LED red light therapy 7 months prior to this, because my hair is falling out at the hairline. I absolutely love this shampoo and will be purchasing the full size with the conditioner, and probably the rest of the line. I'm so glad this product exists!
Liz B.5/5
Excellent product!
Amine B.5/5Verified
I started using the full suite of Feel Confident hair thickening products during my postpartum shedding phase. I lost so much hair during that time, and with it, my confidence. Feel Confident quite literally helped me “feel confident” again!! The regrowth in my crown area is looking fuller and thicker than ever, and the thickening foam has helped with styling it so it doesn’t look flat, awkward, and lifeless. Would highly recommend!! Thank you Feel Confident :)
Sarah G.5/5
I've been using the shampoo for several months now, and I love it! This is the best hairloss shampoo I've seen, and I think using it in the morning helps me wake up further still. I think the old bottle was fine, but the new one looks fancier (and holds more shampoo). Really great stuff!
Marcus B.5/5Verified
My hair seems pretty healthy and does pretty good job of cleaning but not drying out my hair!
Matthew B.5/5
I love this FEEL CONFIDENT by Dr. Gary Linkov “Thickening Shampoo”. It makes my hair look fuller and healthier. I’m using it every other day. Highly recommended product. 🙌🏼
Harvey B.5/5Verified
Great product I highly recommend! Use twice a week to maximize growth results!
Dan G.5/5
I'm post-op from a recent hair procedure. Currently in the shedding/shedded phase. I'm hoping with the added use of the shampoo I will see good results in upcoming months.
John S.5/5
I am in love with these products. I have tried the entire line. I have noticed that the shampoo leaves my hair feeling soft and stronger. My hair feels slightly thicker and my brush doesn’t collect as much hair. I trust this product.
Nancy D.5/5
Love the feel of this shampoo. Like that Im doing something good for my hair and my hair seems to thank me. Good product.
Steve5/5
Love the smell, luxurious lather and the fact that it makes my hair seem fuller. Not to gentle or overly harsh, this is a favorite by a longshot!
Milton Z.5/5
This shampoo is great. Have been using it for around 8 months and wish I used it sooner. I used to use Head and Shoulders and have also tried some thickening shampoos from other brands. None have felt as good or gentle and effective as the Feel Confident line. No need for a separate dandruff shampoo or thickener shampoo. With the Feel Confident brand, my hair and scalp feels great and love how it looks. I also enjoy the skincare line.... just feels like all around quality products that work.
Casey L.5/5
Love these new bottles. Bigger size than the old ones and the pump is so nice. Have been using for awhile and hair feels stronger and have noticed less falling out in shower.
Faye5/5
I love this stuff! It helps to keep my hair looking thicker, despite thinning on the crown of my head. And, it smells great to boot.
Though I can't say for certain that I've seen an improvement in hair density since I started using the shampoo, I'm comforted knowing that it contains ingredients that have been shown to promote hair preservation and growth. Although it's a bit on the pricier side, a bottle lasts a while if used judiciously.
Nathan G.5/5Verified
the shampoo is effective however keep my scalp dry
Idan G.5/5Verified
Good product.
Matthew S.5/5Verified
Love the smell of the shampoo! Leaves hair smelling fresh and looking healthy.
Jonathan W.5/5Verified
It works. It slows down hair loss.
Zhijie C.5/5Verified
I had a hair tansplant like 3 months ago and after using the shampoo my transplanted hair does appear healthy and it does seem that possibly the shampoo is helping my hair grow in a more thick fashion, there does seem to be some results...
Daniel A.5/5Verified
Love the product it's wonderful it does what it says it will do and that's fullness and my hair looks healthy!!! Thanks Dr. Gary!!!! 😊
Linda T.5/5Verified
Really nice shampoo! Pleasant scent and lathers nicely. Scalp feels clean afterward, and I do think it thickened my hair a bit. Will definitely buy a second bottle.
Chris A.4/5
The shampoo has really helped my hair grow! It’s second to none I love it
Jay G.5/5Verified
I want to make sure that my hair stays full and as dense as possible as I get older. This thickening shampoo foams well with a small amount and leaves my hair feeling clean and healthy.
Gordon5/5
Been using for about 3 weeks and my hair hasn't looked this full in years! Gently and thoroughly cleans. Gives me an extra day with my somewhat oily hair. I've used other "thickening shampoos" and my hair does look fuller for that day but the next days look flat. With this the second day looks fuller also. Big plus for me.
I'm not at all photogenic so am not including pictures. Your shampoo is fantastic!
Susan K.5/5Verified
This is my third bottle. Love the product! Have seen a mild difference over the course of 8-10 months, and that is what I was expecting. Combining with minoxidil as well.
Steven W.5/5Verified
Love it. A little goes a long way
Nicholas G.5/5Verified
Great gentle shampoo that can be used every day. And I’ve noticed much less loose hair in the shower.
Daniel L.5/5Verified
Love the product, use it for daily hair wash!
Will V.5/5Verified
I absolutely love the way the shampoo makes my hair smells and feels. Thank you!
Jennifer P.5/5Verified
My hair has been thinning for years and this shampoo is helping with my low confidence
Benjamin D.5/5
it is a very good product !! love it !! i trust in the doctor
Samuele P.5/5Verified
Works as advertised.
Chris G.5/5Verified
Excelkent 100% made in usa
Evan B.5/5Verified
Great
Tyler5/5
I’ve order the thickening shampoo three times already. Works well on my hair. I love the new bottle design.
Tony F.5/5Verified
Frequently Asked Questions
How often should I use the Thickening Shampoo?
Use it as often as works best for your hair and scalp. We recommend at least two to three times a week for optimal results.
Does it create a rich lather even though it's sulfate free?
Yes! Our gentle formula still gives a satisfying lather.
Does the shampoo contain sulfates?
No, it is completely sulfate free.
Does it contain fragrance?
Yes, our shampoo has a gentle, refreshing, gender-neutral fragrance.
Can I use the Thickening Shampoo with hair care products from other brands?
Our shampoo can be used with products from other brands. For optimal results, however, we recommend use with the rest of our haircare line.
Can all genders use this shampoo?
Yes, it is suitable for all genders.
Does the shampoo help reduce shedding?
Results vary, but many customers notice less shedding with regular use over time. See our clinical study results for more details!
How long does it take to notice results?
Results vary, but most see improvements after several weeks of consistent use. See our clinical study page for more details!
Is the shampoo safe for sensitive scalps?
Yes, our shampoo has been dermatologist-tested, but if you have a skin condition, we always recommend checking with your healthcare provider first.
Can I use it if I have dandruff or a dry scalp?
Our shampoo gently nourishes and soothes the scalp, but if you have any underlying skin conditions, we recommend checking with your healthcare provider prior to use.
Is it safe to use with color-treated hair?
Yes, safe for color-treated hair, though with any product and there is always a small risk of color fading or bleed.
Can I use the shampoo with prescription hair loss medications?
Yes, you may use our shampoo in combination with prescription hair loss treatment. It is not, however, meant to be replacement for prescription medications.
Is it cruelty-free?
Yes! All of our products are Leaping Bunny certified, cruelty-free, and never tested on animals.