How We Clinically Tested Feel Confident Moisturizer

We conducted a 28-day clinical study with 29 participants showing visible signs of aging. Each applied the Feel Confident Moisturizer twice daily, and results were measured across three key indicators of skin health:

  • Hydration

    The skin’s ability to retain moisture.
  • Elasticity & Firmness

    How well the skin bounces back and stays lifted.
  • Wrinkle Smoothing & Reduction

    Changes in the visibility of fine lines and skin texture.

We Tested for Measured Results

Our goal is to provide customers with high-quality, effective skincare and haircare products. We do that by focusing on measurable, clinically validated improvements across key indicators of skin health.

Hydration

+27%

Boost in hydration immediately after application.

+14.6%

Increase in overall hydration after 28 days.

97%

Sustained their hydration improvements over both 24 hours and 4 weeks.

100%

of participants showed improved hydration within 30 minutes.

Elasticity & Firmness

100%

of participants experienced a statistically significant improvement in elasticity.

+5.1%

Increase in measured firmness and resilience.

30 Days

Clinically proven lift and bounce—visible in under a month.

Wrinkle Smoothing & Reduction

+55%

Saw a visible reduction in fine lines by Day 28.

100%

of participants reported visibly smoother, plumper skin.

How We Clinically Tested Feel Confident HA Serum

We conducted a 28-day clinical study with 29 participants showing visible signs of aging. Each applied the Feel Confident HA Serum twice daily, and results were measured across four key indicators of skin health:

  • Hydration

    The skin’s ability to retain moisture.
  • Elasticity & Firmness

    How well the skin bounces back and stays lifted.
  • Wrinkle Smoothing & Reduction

    Changes in the visibility of fine lines and skin texture.
  • Radiance and Toning

    Improves skin clarity and adds a revitalized dewy glow.

We Tested for Measured Results

Our goal is to provide customers with high-quality, effective skincare and haircare products. We do that by focusing on measurable, clinically validated improvements across key indicators of skin health.

Hydration

+31.2%

Boost & in hydration immediately after application.

+18%

Increase & in overall hydration after 28 days.

100%

Improved hydration at all time points.

100%

of participants showed improved hydration within 30 minutes.

Elasticity & Firmness

100%

of participants experienced a statistically significant improvement in elasticity.

+5.6%

Increase in firmness and elasticity.

30 Days

Clinically proven lift and bounce— +7% improvement visible in under a month.

Wrinkle Smoothing & Reduction

+57%

Saw a visible reduction in fine lines by Day 28.

100%

of participants reported visibly smoother, plumper skin.

Radiance & Toning

90%

of participants reported their skin had a visible glow, looked plumped, and revitalized..

86%

Reported the serum made their skin look and feel more radiant.

89.7%

Found their complexion was visibly improved.

Rooted in Science. Built on Trust.

Our formulas are backed by rigorous research and developed to deliver visible, clinically supported results.

Feel Confident was created with a clear mission Offer science-backed skincare and haircare products—and to lead with transparency and education at every step.