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Thickening Shampoo
Thickening Shampoo
Thickening Shampoo
Thickening Shampoo
Thickening Shampoo
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Thickening Shampoo

$36.00
Benefits Plus

Experience less visible fallout** and reveal healthier-looking, fuller hair with our soothing, effective Thickening Shampoo.

Enhances natural volume and visible fullness
Leaves hair silky-smooth while adding body
Gently cleanses without stripping moisture
Promotes stronger strands for more resilient hair
Thickening Shampoo
What is it Plus

Your first step to fuller hair. Increase volume and promote thicker-looking, more resilient hair with each lightweight cleanse. Powered by ROOTDefense™, our proprietary blend of botanicals and clinically supported ingredients, this sulfate-free, non-stripping shampoo gently cleanses and strengthens strands while supporting scalp hydration, creating improved conditions for scalp health.

Ideal for Plus

This shampoo is Ideal for anyone looking to enhance visible volume, strengthen strands, and support scalp health.

How to use Plus
  • Apply 1 to 2 pumps to wet hair, lather, rinse and follow with our Thickening Conditioner to fortify. For best results, use as part of the Feel Confident® Hair System.
Full ingredients list Plus

Water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, cocamide mipa, sodium chloride, sodium methyl cocoyl taurate, phenoxyethanol, glycerin, polysorbate 20, fragrance (parfum), butylene glycol, hydroxypropyl guar hydroxypropyltrimonium chloride, sodium pca, panthenol, caffeine, starch hydroxypropyltrimonium chloride, benzoic acid, disodium edta, polyquaternium-7, dehydroacetic acid, coconut acid, linalool, sodium lactate, lactic acid, benzyl benzoate, urea, cocamidopropyl dimethylamine, limonene, sodium benzoate, citric acid, tetrasodium glutamate diacetate, serenoa serrulata fruit* extract, cucurbita pepo (pumpkin) seed oil, curcuma longa (turmeric) root extract, potassium sorbate, sodium hydroxide.

*saw palmetto

Information Warning Plus
  • For external use only. 
  • Keep out of eyes. Rinse with water to remove. 
  • Keep out of reach of children.
  • Do not use on damaged or broken skin.
  • Stop use and ask a doctor if rash occurs.
  • Not to be used as a replacement for medical hair growth therapy (ex: finasteride and minoxidil).
As always
Leaping Bunny Certified
100% vegan
Paraben-free
Sulfate-free

ROOTDefense™ Signature Blend

The latest innovation in hair growth is here. Introducing our proprietary ROOTDefense™, Signature Blend of four science-backed ingredients—saw palmetto, pumpkin seed oil, curcumin, and caffeine— proven to reduce hair loss, support hair growth, and boost scalp circulation.

Saw Palmetto

anti-oxidant-rich supports scalp circulation and strengthens hair follicles while reducing DHT—a potent hormone that leads to hair loss.

Pumpkin Seed Oil

is a highly effective, nutrient-rich oil known for nourishing the scalp, thickening hair follicles, and blocking DHT.

Curcumin

is an anti-inflammatory ingredient long trusted for protecting hair follicles, reducing hair loss, and creating a healthier scalp environment.

Caffeine

helps extend hair’s growth phase by fortifying hair follicles, stimulating the scalp, and combating hair loss.

CLINICAL TESTING

Results you can see, confidence you can feel

  • 91% of participants reported noticeably fuller, healthier-looking hair and less visible hair breakage. 
  • 88% of participants reported less visible fallout and enjoyed the soothing, gender-neutral scent. 
  • There was a statistically significant increase of hair thickness
  • There was a statistically significant reduction of the fallen hair number

**Based on a 12-week study of the Feel Confident Thickening Shampoo and Thickening Conditioner. Measurements included instrumental testing and consumer self-assessments.

Read more
Before
After

Pairs Well With

What People Say

Frequently Asked Questions

How often should I use the Thickening Shampoo?

Use it as often as works best for your hair and scalp. We recommend at least two to three times a week for optimal results.

Does it create a rich lather even though it's sulfate free?

Yes! Our gentle formula still gives a satisfying lather.

Does the shampoo contain sulfates?

No, it is completely sulfate free.

Does it contain fragrance?

Yes, our shampoo has a gentle, refreshing, gender-neutral fragrance.

Can I use the Thickening Shampoo with hair care products from other brands?

Our shampoo can be used with products from other brands. For optimal results, however, we recommend use with the rest of our haircare line.

Can all genders use this shampoo?

Yes, it is suitable for all genders.

Does the shampoo help reduce shedding?

Results vary, but many customers notice less shedding with regular use over time. See our clinical study results for more details!

How long does it take to notice results?

Results vary, but most see improvements after several weeks of consistent use. See our clinical study page for more details!

Is the shampoo safe for sensitive scalps?

Yes, our shampoo has been dermatologist-tested, but if you have a skin condition, we always recommend checking with your healthcare provider first.

Can I use it if I have dandruff or a dry scalp?

Our shampoo gently nourishes and soothes the scalp, but if you have any underlying skin conditions, we recommend checking with your healthcare provider prior to use.

Is it safe to use with color-treated hair?

Yes, safe for color-treated hair, though with ant product and there is always a small risk of color fading or bleed.

Can I use the shampoo with prescription hair loss medications like minoxidil, finasteride, and dutasteride?

Yes, you may use our shampoo in cominbation with prescription hair loss treatment. It is not, however, meant to be replacement for prescription medicatons.

Is it cruelty-free?

Yes! All of our products are Leaping Bunny certified, cruelty-free, and never tested on animals.

Is it vegan?

Yes!